Executive Summary:
An accounting firm reached out to Singhi Marketing Solutions to rebuild their online presence and regain client trust after facing some negative press. With a complete SEO makeover, we helped the firm grow their website traffic, rank higher in search results, and attract more clients, effectively restoring their reputation.
Background:
The client was a mid-sized accounting firm offering corporate audits and compliance services. After facing some challenges with their reputation, they noticed a drop in client inquiries. Their website was outdated and didn’t rank well in search engines, which made it harder to compete online.
The Challenge:
The firm needed to show potential clients they were trustworthy and knowledgeable while also fixing their poor search rankings and low website traffic.
What We Did:
We created a tailored SEO strategy to address their issues:
- Reputation Management: Shared client success stories, testimonials, and case studies to highlight the firm’s expertise.
- Content Overhaul: Updated old website content, added important keywords, and created blogs answering common accounting questions.
- Building Credibility: Partnered with reputable websites to publish guest articles, boosting the firm’s authority online.
- Fixing Technical Issues: Improved the website’s speed, fixed broken links, and optimized it for mobile users.
- Competitor Research: Analyzed their competitors to find gaps we could capitalize on.
Results:
In 12 months, the accounting firm saw:
- A 185% increase in website traffic from search engines.
- A 290% rise in blog engagement, helping them become a trusted resource.
- Top 10 rankings in Google for 12 key accounting-related terms.
- A 42% jump in returning visitors, showing that people trusted their brand again.