Executive Summary:
A regional CPA firm partnered with Singhi Marketing Solutions to improve their online visibility and attract more local clients. By focusing on local SEO, we helped the firm show up in Google search results, drive more traffic to their website, and bring in more client leads.
Background:
The client was a CPA firm offering tax planning and accounting services to small businesses in their area. While they had a good reputation with current clients, they weren’t getting noticed by new ones online. They struggled to appear in local search results, losing out to competitors with better online strategies.
The Challenge:
The firm’s website wasn’t optimized for local searches, and their Google Business Profile (GBP) wasn’t being used effectively. As a result, they were missing opportunities to connect with potential clients in their area.
What We Did:
To fix this, we created a custom local SEO plan:
- Local Keyword Optimization: Added keywords like “CPA firm near me” and “local tax services” to their website and GBP.
- Google Business Profile Updates: Updated their profile with accurate business details, service categories, and posts.
- Client Reviews Campaign: Encouraged satisfied clients to leave positive reviews on their GBP, boosting their credibility.
- Localized Content: Published blog posts and tips specifically for local businesses and individuals.
- Consistency Across Platforms: Made sure their business name, address, and phone number were the same on all online listings.
Results:
In 9 months, the CPA firm achieved:
- A 192% increase in website visits from local searches.
- A 300% jump in new client inquiries through their Google Business Profile.
- Top 3 rankings in Google’s local results for 8 important search terms.
- A 46% boost in leads turning into actual clients from local searches.