Executive Summary:

A regional healthcare insurance company partnered with Singhi Marketing Solutions to enhance its online presence and attract more local clients. By leveraging local SEO strategies, we helped the company rank higher in Google search results, drive more traffic to their website, and generate more policy inquiries from individuals and businesses seeking health insurance solutions.

Background:

The client was a healthcare insurance company offering Medicare plans, business health insurance, and individual coverage options. Despite having a strong reputation among existing policyholders, they struggled to attract new clients online. Their website was not effectively optimized for local search, making it difficult for potential customers to find them. Competitors with better digital marketing strategies were gaining a larger market share.

The Challenge:

The company’s website lacked proper local SEO optimization, and their Google Business Profile (GBP) was not being utilized to its full potential. As a result, they were missing out on connecting with individuals and businesses in need of health insurance solutions in their area.

What We Did:

To address these challenges, we implemented a customized local SEO strategy:

  • Local Keyword Optimization: Integrated relevant search terms like “affordable health insurance near me,” “virtual healthcare,” and “business health insurance plans” into their website and GBP.

  • Google Business Profile Enhancement: Updated their profile with accurate business information, service categories, and regular posts about insurance plans and updates.

  • Client Reviews Campaign: Encouraged satisfied policyholders to leave positive reviews, improving their credibility and search rankings.

  • Localized Content Strategy: Published informative blog posts and guides tailored to local individuals and businesses, covering topics like Medicare enrollment, business healthcare benefits, and choosing the right coverage.

  • Consistency Across Platforms: Ensured their business name, address, and phone number remained uniform across all online listings to strengthen local search authority.

Results:

In just 9 months, the healthcare insurance company achieved:

  • An 185% increase in website visits from local searches.

  • A 320% rise in new policy inquiries through their Google Business Profile.

  • Top 3 rankings in Google’s local results for 10 key health insurance-related search terms.

  • A 52% increase in leads converting into policy enrollments from local searches.

By implementing a targeted local SEO approach, Singhi Marketing Solutions successfully positioned the healthcare insurance company as a top choice for individuals and businesses seeking coverage in their region.