🏢 Client Overview
CPA Firm based in the United States. They specialize in accounting & tax planning and were looking to grow their business by attracting more leads through Google Ads.
🎯 The Challenge
Before partnering with us, they faced several hurdles:
- High cost-per-click with little to no conversions
- Poor targeting and ad structure
- Lack of visibility on ROI and lead tracking
Their main goal was to:
Generate 20+ qualified leads per month with a CPA under $30.
💡 Our Strategy
After auditing their existing campaigns, we created a custom strategy tailored to their market and goals:
- Restructured campaigns into tightly themed ad groups
- Focused on high-intent keywords, relevant targeting, etc.
- Launched search campaign with more targeted keywords.
- Set up accurate conversion tracking via Google Tag Manager.
- Ran A/B tests on ad copy and landing pages to maximize conversions.
Used an automated bidding strategy for optimal cost control.
⚙️ Execution
Here’s how we executed the plan:
- Built 1 new campaign tailored to CPA Services.
- Integrated GTM to monitor leads.
- Refined targeting with negative keywords and ad scheduling.
- Collaborated with the client on landing page optimization.
📊 Results
Over 30 days, we achieved:
➡️ Highlight result:
We increased lead volume by 440%, dropped CPA by 33%, and helped the client generate 27 in just one month.
💬 Client Testimonial
Working with Singhi Marketing was a game-changer. Their Google Ads expertise brought us more leads in three months than we had all year.
— Salim, CPA
🚀 Conclusion
This project showcases the impact of a data-driven, tailored Google Ads strategy. By focusing on the right keywords, ad structure, and conversion tracking, we helped an accounting firm turn wasted ad spend into profitable growth.
Want Results Like This?
Let’s grow your business with Google Ads.
👉 Contact us now for a free consultation.